AI Takeover: How to Leverage it for Web3 Marketing
Artificial intelligence (AI) is becoming globally accepted and recognized as being an extremely efficient tool with high automation capabilities. It’s indeed cemented itself in the workplace as a disruptor in the last few years - especially with its recent claim to fame with tools like ChatGPT, users are beginning to experiment with how to maximize its use cases.
As we enter the era of Web3, AI-powered marketing strategies will play an increasingly important role in driving success for projects and agencies across the space, primarily from a productivity point of view. I’ve already experimented with several AI solutions and was seriously impressed with their capabilities. There’s a great article by Julian Ivaldy that lists dozens of different AI-powered tools for Web3 and crypto.
Gathering all of the information from what I’ve seen, here are my thoughts on how you can use AI to take your Web3 marketing to the next level:
- Efficient Decision Making: AI can quickly analyze big data sets and spot patterns in the information to help Web3 marketers make smarter and more informed decisions, which in turn can help us better target our intended audience. As an example, if I’m working with a client looking to grow its user base, I could use an AI tool to determine its ideal customer base in seconds and leverage that data to create customized marketing campaigns and initiatives - the use cases are endless.
- Content Development: If you’re a Web3 marketer, you know that content is king - users live and breathe across social media, so it’s important to hit the nail on the head. AI has the ability to automate content creation through natural language processing and machine learning, generating content such as social media posts (i.e. Twitter & Discord), blog posts, website copy, and much more. I think this is absolutely huge and creates unmatched efficiency and automation to keep your socials running strong.
- Lead Scoring & Conversions: In Web3, user conversion is key - you want to make sure you’re focusing your efforts on targeting and retaining the right people. With AI and machine learning technology, computers can organize and prioritize your leads for you by using data sets and reviewing their online activity (i.e. behaviors). This process is completely automated while providing valuable customer leads so you can grow as a project.
- Task Automation: AI has the ability to automate otherwise time-consuming tasks for projects and companies, such as repetitive tasks done everyday, scheduling, skimming through content and news, market forecasts, podcasts or articles(TLDRs), building/writing short code, and more. Why is this so important? Because it lets us Web3 marketing professionals save time so we can do what we do best - focus more on the strategy and creative execution for brands. In my opinion, this involves that key personal touch, something that AI can’t replace.
- Data Processing: Part of any Web3 marketing strategy involves heavy data analytics to understand your overall metrics, engagements, customer types, and more. Not only does analyzing this data take a lot of time but it also can be difficult to summarize for strategic execution. With AI, these large data sets can be easily compiled and provided in various outputs, giving us different angles to fit into our overall strategy and understand our brand and audience. This ultimately translates to targeted, high-converting marketing strategies and dispels high marketing budgets.
To me, the benefits of AI for Web3 marketing are clear and definitely outweigh the risks. Try it out for yourselves to fully assess its impact - I think you’ll be impressed with the boost it will bring to productivity across the board.
Web3 marketers should be embracing this technology to increase efficiency and allow us to redirect our efforts to our specific skill set - providing value to projects and brands from a marketing and strategic standpoint.
Remember, with adoption comes progress!
Bharadwaj Hari
